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Prothom Alo
Prothom Alo ((ベンガル語:প্রথম আলো) ''Prothom Alo'' "First Light") is a major daily newspaper in Bangladesh, published from Dhaka in the Bengali language. ''Prothom Alo'' is considered as the largest & most popular newspaper in Bangladesh based on circulation and readership.. According to National Media Survey 2014, conducted by MRB Bangladesh, more than 4.3 million people read the print edition of ''Prothom Alo'' every day. The online portal of ''Prothom Alo'' is the most visited Bangladeshi and Bengali website of the world. 〔()〕 It started its journey on 4 November 1998. ==History==
''Prothom Alo'' was founded on 4 November 1998. The circulation of ''Prothom Alo'' grew from an initial circulation of 42,000 to a circulation of a half million copies.〔 The newspaper distinguished itself by its investigations of acid attacks and violence against women and pushing for tougher laws against the sale of acid.〔 Along the path of its journey, ''Prothom Alo'' has broken all the prevalent circulation landmarks of the print newsmedia industry of Bangladesh. Among all the dailies published in the country, ''Prothom Alo'' has the highest circulation. From press facilities located in Dhaka, Chittagong and Bogra, around 5,32,000 copies (as of September ‘13) are circulated each day. According to National Media Survey 2012, every day 5.1 million people read the print edition of ''Prothom Alo''. The claimed readership of the print edition of this newspaper is 9.6 million.〔(Media Survey 2012, SIRIUS Marketing and Social Research Ltd. (Associate of IMRB International) )〕 ''Prothom Alo'' does not only have the widest reader base as a whole, in every segment of readers, be it based on demographic, geographic, or economic parameters. ''Prothom Alo'' currently has the highest number of readership in newsprint media in Bangladesh, and has an online portal that is available worldwide. According to a brand equity study conducted by Quantum Consumer Solutions Limited, ''Prothom Alo'' is considered to be the most influential newspaper brand in Bangladesh.
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